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Jul 07 2011

Parents Claim Procter & Gamble’s Dry Max Caused Skin Rashes

Posted in Product Liability

Are there dangerous and defective products in your home? One of the best ways to find out is by keeping updated on U.S. Consumer Product Safety Commission recalls, Alabama product liability attorney Keith T. Belt says

P&G will pay the parents’ attorney fees, estimated at $2.7 million, and give each child of the 59 plaintiffs $1,000 under terms subject to final approval in U.S. District Court in Cincinnati. The company also will spend $400,000 to create a pediatric resident training program and provide skin rash education, including on the Pampers website

P&G said it isn’t paying the plaintiffs damages, and a federal probe found no specific link between the new diapers and babies’ skin problems. The company also will indicate on the diapers’ packaging how to get more information about rashes. The settlement will support the efforts of parents and pediatricians to promote babies’ health and well-being. P&G’s Fama Francisco, general manager for baby care in North America, said in a statement that the agreement “allows us another opportunity to educate our consumers on important issues regarding their babies’ health.”

But complaints that Dry Max caused rashes, some allegedly like burns and accompanied by blisters, spread quickly among
parents, and thousands of people joined a Facebook group critical of the diapers.

P&G scrambled to protect its best-selling brand, insisting the new diapers weren’t causing the skin rashes described. Experts say most babies get a diaper rash at least once.

These complaints prompted the Consumer Product Safety Commission to investigate, saying in late September that it had found no specific link between Dry Max and rashes after reviewing some 4,700 consumer complaints